Economics of Strategy
- Binding: Hardcover
- Author: David Besanko;David Dranove;Mark Schaefer;Mark Shanley
- Publish Date: 2012-09-04
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.Â
TheÂ sixth edition of Besanko's Economics of Strategy usesÂ economic theory to bring new insights to popular topics in modern strategy.Â By presenting basic concepts of economic theory with ideas in modern strategy literature, this book providesÂ readers with a logical framework for understanding the strategic activities within a firm.