MKTG6

MKTG6

  • $16.38
  • Save $0.74
  • Binding: Paperback
  • Author: Charles W. Lamb;Joe F. Hair;Carl McDaniel
  • Publish Date: 2012-03-02


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Created through a student-tested, faculty-approved review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

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