Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
- Binding: Hardcover
- Author: David F. Giannetto
- Publish Date: 2014-12-30
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.