Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

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  • Binding: Hardcover
  • Author: David F. Giannetto
  • Publish Date: 2014-12-30


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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

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