Social Media Communication: Concepts, Practices, Data, Law and Ethics
- Binding: Paperback
- Author: Jeremy Harris Lipschultz
- Publish Date: 2014-08-09
In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethicsâall promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industryâs leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources theyâll need to both evaluate and utilize current and future forms of social media.
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