Statistics for Management and Economics, Abbreviated
- Binding: Hardcover
- Author: Gerald Keller
- Publish Date: 2015-01-01
Emphasizing applications over calculation, worldwide-bestseller STATISTICS FOR MANAGEMENT AND ECONOMICS, ABBREVIATED 10e vividly illustrates how vital statistical methods and tools are for today's managers?and teaches you how to apply them to business problems. Using a proven three-step ICI approach to problem solving, the text demonstrates how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics by hand, using Excel 2013, or using MINITAB 16; and how to INTERPRET results in the context of the problem. Incorporating various functional areas of business, data-driven examples, exercises, and cases give you hands-on practice applying statistical applications used by marketing managers, financial analysts, accountants, economists, and others. Completely current, the ABBREVIATED 10e also includes updated figure and data tables, MindTapâ¢ Reader, and access to Data Analysis Plus via the textbook companion website.