Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook (Medical Library Association Books Series)
- Binding: Paperback
- Author: Valerie S. Gordon;Patricia C. Higginbottom
- Publish Date: 2016-03-15
Hereâs an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.
Topics covered include:
- The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success.
- The importance of using brands and brand identity to help you establish your libraryâs brand and market that aggressively to your users and potential users. Brand consistency is stressed here.
you can use throughout the year.
- Digital publications,
- Social media,
- Visual and print marketing materials,
- Personal interactions
For each topic, we will talk about best practices, what works, what often doesnât, and we share best concise case studies from all types of academic and special libraries.