Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond
- Binding: Paperback
- Publish Date: 2015-10-22
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant âcreative typesâ and left-brain dominant âanalytical types. Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.
This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.